Description

Delicious and nutritious Atlantic healthy mackerel fillets selected and prepared by hand following the Portuguese artisanal method, with 100% ingredients from organic farming. From sustainable fishing and methods Minerva brand creates a new range of canned fish, committed to the responsible use of marine resources, with a view to protecting the sustainability of fisheries, as well as preserving nature and the environment.

Poveira cannery, in the north of Portugal, produces quality brands of canned fish such as Minerva, among several others that are sold worldwide. Located near the fish market in order to ensure the best catch every day, “A Poveira” continues to use traditional manufacturing methods to ensure the unique and top quality flavour that has distinguished their brands over the years.
Sustainability and food safety are very much at the heart of Poveira’s strategy and philosophy, being MSC (Marine Stewardship Council) and HACCP (International Food and Safety Council) certified.
Canned fish is a highly recommended option for those seeking a healthy and tasty diet, being rich in protides, carbohydrates and lipids that generate energy and conserve body temperature. Sardines are a particularly tasty and rich source of Omega-3.
Minerva mackerel fillets, skinless and boneless sardines, in all its various sauces and seasonings, cod in garlic olive oil are a specialty from A Poveira.

Minerva recently broadened its quality portfolio to canned tuna. Tuna is one of the fish worldwide preferred fish not just for its excellent taste and texture, but also for its rich nutritional characteristics. Minerva tuna fillets are light and delicious.

Based on its extensive canning experience, A Poveira has recently launched Ventresca, the flesh from the tuna’s belly. The premium portion of the tuna that comes in delicious flakes.

Wrapped in another paper and with new image and brand, Cego do Maio, the cans are more attractive with the advantage of preserving all the flavor, freshness and quality of A Poveira cannery.

History

Poveira is from "Póvoa do Varzim" an ancient city on the northern coast of Portugal as well as an important fish market that in the 18th century supplied even the inland provinces of the country.
This heritage is so strong that its inhabitants known as "poveiros" have always been recognized as expert sailors, fishermen and shipbuilders and were often recruited to work at the shipyards of "Ribeira das Naus" in Lisbon or as pilots or seamen in Portuguese ships.
With the decline of the shipyards due to siltation of the national coast in the 19th century, the "poveiros" turned their activities mainly to fishing and the building of fishing vessels, which started the canned fish industry that gave it an impetus and presence that extends to this day well beyond the fishing and canning industry, with hotels and casinos by the seashore accounting for its population, doubling during the summer months.

Located in the historic centre of Póvoa de Varzim since 1938, the cannery “A Poveira” is currently one of the oldest industries in this sector.

There are many patrimonial traces of this strong maritime activity heritage in this city, with a great and singular tribute to the “poveira” women, a major figure in this community.

Povoa do Varzim: